Knowing how to deliver a graphical image is one thing, but knowing how to conceives, plans, and executes a design that communicates a direct message to a specific audience is another.

It is the matter of planned arrangement of visual elements organized and prioritized into a cohesive whole that becomes the visual message, to represent the ideas that the clients want to communicate by combining images and words into a unified form that responds to the content and conveys a clear message.

A message that leads the audience to a designated objective and get positive result.